Number 5 Microtrends

A microtrend is a group of people (as small as 1% of the American population) who share an unorthodox hobby or preference (ex. Teens are picking up knitting as a pass time like never before, “soccer moms“ are now the fastest growing group of video-gamers, and tattoos are now not only for people with lower incomes ). This group of people may or may not grow, but they definitely affect society. So what is the reason for these strange choices and preferences of today’s Americans? I believe that it is the result of our country becoming more and more politically correct. What I mean is that I think that people have to be so careful about not offending another human that people feel like they can do whatever they want and there is much less peer pressure then there has ever been. This new freedom has caused a ski-rocketing of gay rights. Many people still don’t approve of gay marriages, but homosexuals are stepping out of the closet more and more and all their rights are remaining the same. 88 percent of Americans believe that homosexuals should have the same privileges as homosapians when it comes to the work place. Believe it or not, this information has a lot to do with the political world. Hilary hired Penn (he did a major study on microtrends) because of the importance of appealing to the crowd when campaigning. With an understanding of microtrends she will be able to target certain groups of people and what they want so she can say the right things and therefore achieve more votes. I’m not sure as to whether Penn’s book about microtrends was published to boost Hilary’s voters, but if candidates check out his book I believe that their campaigns will be improved and their slogans changed. So what about Weimar? Do we have any microtrends? I think that we do, for instance, several of the boys are now wearing their collars up instead of folded, girls are wearing tennis with their skirts (something that people who don’t go to Weimar don’t do) and we’re all vegans (maybe not willingly, but nonetheless we are). These are all things that are a particular of Weimar and seldom found outside its gates.